Fundraising Matters: 7 non-profit experts share their secrets

npExperts Blackbaud
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Seven of the UK’s foremost social good experts have shared their advice for more effective fundraising in ‘npExperts 2017: Fundraising Matters’.

The e-book, produced by charity CRM software partner, Blackbaud Europe, demonstrates how non-profits can build a culture of philanthropy throughout their entire organisation to improve their fundraising.

From digital marketing to governance and leveraging data insight, ‘Fundraising Matters’ explores the way that practices throughout non-profit organisations play a part in building stronger constituent relationships, enhancing fundraising and delivering more for causes.

Each of the e-book’s seven chapters has been contributed by one of the UK’s leading non-profit experts, as they share their unique perspective on the important topics shaping philanthropy in 2017.

Contributions from experts include: 

  1. Building a Culture of Philanthropy
    Dr Beth Breeze, Director, Centre of Philanthropy, University of Kent
  2. Donor Loyalty; Donor Satisfaction 2.0 
    Adrian Sargeant PHD, Professor of Fundraising, University of Plymouth
  3. Using Social Media to Fundraise
    Zoe Amar, Founder and Director, Zoe Amar Communications
  4. Digital Marketing and Building a Culture of Philanthropy
    Howard Lake
    , Publisher, Trainer and Consultant, UK Fundraising
  5. Peer-to-Peer Fundraising 
    Julie Roberts, Director, More UK
  6. Data Insights that Drive Value
    Steve MacLaughlin, Vice President of Data & Analytics, Blackbaud
  7. Achieving Objectives with Good Governance
    Daniel Fluskey, Head of Policy and Research, Institute of Fundraising


Click here to download a free copy of ‘npExperts 2017: Fundraising Matters’.


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