Blue Cross rolls out digitally-focused campaign (Video) » Charity Digital News

Blue Cross rolls out digitally-focused campaign (Video)

Blue Cross, the animal care charity, has rolled out a digitally-focused campaign that focuses on the life-enhancing role pets play in our lives.

Devised by London marketing agency Lida, the campaign focuses on the ways pets helps humans, including making us laugh and boosting health, and how supporters can repay that help by supporting the charity’s work.

The integrated campaign runs across video-on-demand, national and regional radio and digital display banners through the whole of July.

The campaign also introduces a new strapline for the charity: Pets change lives, we change theirs.

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