Video first? (Infographic) » Charity Digital News

Video first? (Infographic)

A new report has found that less is more when it comes to the use of words in social media – as video continues to gain traction.

Animoto, a cloud-based video creation service, surveyed 1,000 consumers and 500 marketers to find out how video is making an impact. The data showed that 64% of consumers say watching a video on Facebook has influenced their decision making in the last month.

Facebook CEO Mark Zuckerberg said in a recent earning call that, “Ten years ago, most of what we shared and consumed online was text. Now it’s photos, and soon most of it will be video.”

So how can charities use video effectively? Check out the infographic below for some handy stats.

 

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