Charities recognised for tech insight » Charity Digital News

Charities recognised for tech insight

A number of charities have been rewarded for their use of data and technology at this year’s Institute of Fundraising Insight in Fundraising Awards.

The judges of the Awards measure charities against four key criteria, namely: strategic planning, insight, innovation and impact. The idea is to highlight the work and celebrate the successes and achievements of analysts, database marketers, researchers and online fundraisers in delivering value, opportunities and impact from the use of insight in fundraising.

The winners, announced at a glittering awards evening are as follows:

  • Best Use of Data and Analysis in Digital Fundraising: Parkinson’s UK
  • Most Powerful Use of Insight from a Long Term Strategic Project: Save the Children
  • Most Powerful Use of Insight Using Innovative Methods of Data Analysis: CLIC Sargent
  • Most Power Use of Insight from Traditional Methods of Data Analysis: Barnardo’s with Wood for Trees
  • Most Powerful Insight Through Research: Orbis with Audience
  • Rising Star: Helena Keen from CRUK
  • Supplier of the Year: Wood for Trees
  • Team of the Year: Save the Children
  • Outstanding Achievement: Janet Snedden, Deputy MD at AmazeOne

Nick Mason, Chair of the Insight SIG, commented: “Entries this year were full of passion and innovation, highlighting the measurable impact it’s possible to realise by applying data and insight to fundraising. I heartily congratulate our winners for 2017 for worthy and standout analytics that have made real difference to the charities they support.

“So too, congratulations to this year’s Outstanding Contribution award winner, Janet Snedden, for her inspirational work in analytics and for her passion and drive in truly placing our specialist field of insight on the map within the fundraising sector.”

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