Applications open for new and improved Christmas Challenge » Charity Digital News

Applications open for new and improved Christmas Challenge

The Big Give is celebrating its 10th anniversary and to mark the occasion, the Christmas Challenge is set to be on an even bigger scale this year with more match funding available than in previous years.

The Christmas Challenge is the UK’s biggest online match-funding campaign which helps UK-registered charities raise funds for their causes, having raised over £78 million since it launched in 2008. Donations to participating charities are generously matched by Big Give ‘Champions’ (Trusts, Foundations, Philanthropists and Corporates who support the initiative) and charities’ major donors. This year The Coles-Medlock Foundation, The Four Acre Trust, The Hospital Saturday Fund join the Champions for the first time. They will provide funding alongside The Reed Foundation, The Childhood Trust, Ethiopiaid, Candis and others.

The Big Give will be running the new and improved model of the Challenge following extremely positive feedback on changes implemented last year.

 

What’s new?

  • The Big Give is celebrating its 10th anniversary and to mark the occasion, the Christmas Challenge is set to be on an even bigger scale this year with even more Champion funding available than in recent years.

  • Match funds are ring-fenced for each participating charity so that they are not competing with each other for funds. Read more here.

  • The campaign runs continuously over 7 days with no pauses so it’s much more simple for donors to understand.

  • The 2017 campaign will launch on #GivingTuesday again this year meaning more PR buzz and attention for participating charities by joining the national movement of giving.

“We are really looking forward to this year’s campaign which is set to be bigger and better than before,” said Alex Day, Director of the Big Give. “We know that the campaign has an incredible impact on charities: 98% of participating charities last year would recommend the campaign to other organisations for good reason.

“Amongst the benefits, 95% of charities received donations from new supporters last year, as well as increasing their confidence in online fundraising, building their profile and relationships. We’re delighted to be running the improved model following the results of 2016 when 93% of participating charities approved of the changes. We’re very excited about being able to play a role in helping charities to find innovative ways to raise funds for their causes.”

Charities can visit theBigGive.org.uk  to find out more about the campaign and to make an application.

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