New report shows charities more confident than ever with digital » Charity Digital News

New report shows charities more confident than ever with digital

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A new NPC report into the state of the charity sector has shown that charities are increasingly looking to improve service delivery through digital methods.

The report, co-sponsored by PwC, Barrow Cadbury Trust, Ecclesiastical, Odgers Berndtson and Cripplegate Foundation, was based on in-depth interviews with CEOs, roundtable discussions and a telephone survey of 300 charity leaders.

73% of respondents said that they had discussed greater use of digital technology at board level in the last 12 months, while only 2% identified their board’s failure to prioritise digital technology as a barrier to engaging more fully in what tech can offer.

At the same time, a lack of digital literacy was frequently identified as a gap in board knowledge by interviewees, suggesting a number of charity boards knew that digital offered opportunities, without necessarily having the expertise to make use of them.

Small charities were more likely than larger ones to say they were ‘very confident’ that they’re using best use of the latest digital technology.

The study did suggest a worrying overconfidence amongst charities around their use of digital tools, however, stating that there were few examples of strategic thinking around digital in discussions.

Also, while large charities were the least confident that they were using best-practice tools, they were the most likely to have oversight of their organisation’s digital strategy at board or senior management level.

The analysis concludes that charities should aim to think more strategically about their use of digital tech and work more collaboratively and experimentally if they want to maximise the impact they can have on their causes.

To read the full report, click here.

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