Parkinson’s UK launches new and improved donation journeys (Case study)
The UK’s Parkinson’s support and research charity worked with digital product studio Addition to improve its online donation journeys in time for Parkinson’s Awareness week
Ahead of this week’s Parkinson’s Awareness Week, which runs until 16 April, Parkinson’s UK approached digital product studio Addition – part of strategic creative agency WPN Chameleon – looking to improve the online donation experience for new and existing supporters as part of their ongoing digital transformation strategy, including offering a wider range of payment options across multiple devices.
The charity had already gathered insights into its online supporters so Addition began by reviewing these along with conducting their own research into existing donation traffic plus a number of activities with supporters and key stakeholders.
With extensive experience in creating top class donation journeys, the Addition team combined this experience with the results from the research and in depth technical discovery, the result of which was a device responsive prototype, tested with Parkinson’s UK supporters.
Julie Dodd, Director of Digital transformation and Communication, Parkinson’s UK, said: “We’re expecting significant further growth in digital-led income as a result of the work we’ve done on the new donation funnel in collaboration with Addition.”
Taking on board user and stakeholder feedback, Addition iterated the solution until the team at Parkinson’s UK were happy to sign off; this was the first phase of the project completed.
Working closely with the Parkinson’s UK team, the next phase involved the Addition design team creating a look and feel consistent with the design work being undertaken on the main Parkinson’s UK site.
Once design was agreed, the HTML & CSS implementation that followed was on a custom version of Addition’s donation platform – with payment processing through Braintree, integration with Raiser’s Edge and Adestra MessageFocus– and was launched a week ahead of Parkinson’s Awareness Week.
Louise Ryan, Head of Digital Product Development, Addition, added: “As well as increasing donation revenue, a key requirement was to improve data automation into Raiser’s Edge. Data security and integrity is incredibly important and always a priority concern with the donation systems we create.”
The new online donation journeys are now live and can be found here: https://donate.parkinsons.org.uk/single-donation/step1