Amnesty International launches live-social campaign » Charity Digital News

Amnesty International launches live-social campaign

Amnesty International is looking to raise support for the refugee crisis through its new live-social #TakeAction campaign.

Developed by the Ogilvy & Mather London agency, #TakeAction enables refugees to respond in real time to tweets. The campaign runs until 3 February with the aim of converting public outrage into tangible support.

The charity says a crew is on the ground filming refugees in Kenya and Lebanon, while a team based at Ogilvy’s Sea Containers office in London is selecting tweets about the refugee crisis and responding in real time with the videos.

The responses thank users for speaking out and urge them to sign a global petition pledging support for refugee rights.

The charity has also involved photojournalist agency Magnum Photos, which will allow the campaign to release additional short films telling the individual stories of refugees.

Amnesty will present its petition to United Nations secretary general António Guterres on 6 February, calling on the UN and governments around the world to tackle the crisis.


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