New report provides insight into digital habits » Charity Digital News

New report provides insight into digital habits

A newly published report has provided an insight into the technology usage habits of non-governmental organisations (NGOs).

The 2017 Global NGO Online Technology Report is a research project that seeks to gain a better understanding of how non-governmental NGOs worldwide use online technology to engage their supporters and donors.

Sponsored by the Public Interest Registry and researched by Nonprofit Tech for Good, the report summarises how NGOs worldwide use web and email communications, online and mobile fundraising tools, and social and mobile media.

The report is the only annual research project dedicated to studying how NGOs use online technology on a global scale.

Key findings from the survey include:

  • 92% of global NGOs have a website. Of those, 78% are mobile compatible.
  • 38% regularly publish a blog.
  • 71% regularly send email updates to donors and supporters. Small NGOs have an average of 6,203 subscribers. Medium NGOs have 44,768. Large NGOs have 169,339.
  • 67% accept online donations. Payment methods accepted include credit cards (78%), PayPal 50%),
  • direct debit (42%), and digital wallets (6%).
  • 15% regularly send text messages to donors and supporters. Of those, 40% also accept text donations. Small NGOs have an average of 2,451 text subscribers. Medium NGOs have 19,415. Large NGOs have 160,433.
  • 71% agree that social media is effective for online fundraising. 52% have used social media to report live. Of those, the top three live reporting tools are Facebook (79%), Twitter (56%), and YouTube (23%).

The full report can be downloaded here.

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