22nd Feb 18 Austin Clark
Corporate partnerships to help #techmums reach a million mums by 2020
Capgemini UK, WPP agencies, Cognifide and Addison Group have teamed up with the not-for-profit
The #techmums campaign is aiming to provide technology skills to one million mothers by 2020 after signing a number of large corporate partnerships.
Capgemini UK, WPP agencies, Cognifide and Addison Group have teamed up with the not-for-profit to boost the campaign’s reach and teach more women in the UK how to use technology.
Sue Black, founder of #techmums, said: “This is a major step forward for #techmums and is going to mean that we can make the impact we so desperately want.”
The charity was set up in 2012 to provide free coding, online safety and social media training to mothers with no previous tech skills.
The five-week course, which is provided free of charge to mothers with no prior IT experience, covers a range of subjects from online safety to basic coding, and has been credited with opening doors to jobs and further education for many women.
The firms will help the charity to develop in areas such as online content, digital marketing and brand identity development.
Addison Group CEO Tom Robinson said: “We are delighted to be working with #techmums as part of the WPP Common Ground initiative to support gender equality.
“As a leading digital agency, we felt an immediate affinity with the work #techmums undertakes, empowering mothers in the poorest parts of the UK to learn the digital skills they need to secure skilled work and provide a better life for their children.
“We are looking forward to developing a brand identity for a forward-thinking charity which will accurately reflect their ambition and support their growth plans both nationally and internationally.”