Charity heads to social media with Blue Monday campaign » Charity Digital News

Charity heads to social media with Blue Monday campaign

A unique collaboration between Shooting Stars legend Vic Reeves and Purple Ronnie creator Giles Andreae is adding humour and kindness to Samaritans’ campaign to get us all talking when times are tough.

The charity has produced a series of seven short animations, narrated by Reeves and featuring some of Andreae’s best loved characters by his alter ego Edward Monkton, to add a little light to January, often a bleak month, with its cold, dark days, failed resolutions and no shortage of credit card bills.

The animations are being released on social media as Samaritans declares Monday 16 January, Brew Monday, rather than ‘Blue Monday’, sometimes called ‘the most depressing day of the year’. The charity is urging supporters to spread the word using #BrewMonday on Twitter.

The 20-second videos will bring us all a little cheer and the Brew Monday campaign will encourage friends, colleagues, neighbours and family members to share what’s on their mind over a simple cuppa. Life is tough and letting people open up about difficult thoughts and feelings can save lives.


A different view

A big fan of a timely brew, Vic Reeves (real name Jim Moir) is leading by example and combining his surreal sense of humour with Giles’ Andreae’s work, which encourages us all to see things differently.

Samaritans Head of Media, Lynsey Pollard said: “People struggling alone with difficult thoughts often tell us they wish someone would notice what they are going through but they don’t know how to explain or reach out for support. ‘Let us be kind’ as Edward Monkton puts it in one of these beautiful animations and make Brew Monday a day when we all have that little bit of extra courage, to talk and to take time to listen to people we care about. It really could save a life.”


Celebrity backing

Celebrities from across the worlds of entertainment and sport are backing Brew Monday, with Robbie Williams and his wife Ayda Field, fellow Loose Women Nadia Sawalha, Kaye Adams, Janet Street Porter and ITV’s Lorraine all sharing their tips on getting though any January blues. Welsh International rugby union referee Nigel Owens MBE is also supporting the UK-wide brew.

On Brew Monday (16 January) Eastenders actor Danny-Boy Hatchard, whose character Lee Carter has struggled with suicidal thoughts and depression, will be teaming up with Sky Soccer AM’s John Fendley (aka Fenners) at a surprise location to give out specially branded Samaritans tea bags, produced with support from Network Rail, to unsuspecting commuters on their way to work. More special Brew Monday treats are in store from award-winning musical comedian Rachel Parris, YouTuber, mental health campaigner and astronaut-in-training Hussain Manawer as well as actor, writer and poet Tim Key.

> Related post: Ten reasons why video can work for your charity

Related reading

London Air Ambulance