Creative campaign goes digital

Branding and communication agency Music has created a new charity campaign for The Christie

| 21st Dec 16

Branding and communication agency Music has created a new charity campaign for The Christie.

The ‘I Did It for The Christie’ campaign applauds the great work of its fundraisers and supporters which directly finance the cancer hospital’s research and treatments.

The campaign, delivered across digital, print and social media – using #ididitforthechristie – raises brand awareness and encourages loyalty by praising charity efforts and showcasing a clear link between the funds raised and the impact on cancer patients’ lives.

Fundraisers can see how their money is helping pioneer cancer treatment, such as the new Integrated Procedures Unit or by bringing vital proton beam therapy research to the UK.

Music, creative, Lottie Brzozowski, said: “We hope we have created artwork as vibrant and energetic as the fundraisers for The Christie.

“There are hundreds of charitable events every year, the funds from which directly impact cancer patients positively. This campaign celebrates the fundraisers and offers them a well-deserved pat on the back whilst directly expressing where their money goes.

“We look forward to seeing the results of the campaign on fundraising and brand loyalty.”