90th BBC Radio 4 Christmas Appeal chooses Donorfy for CRM and online giving tools » Charity Digital News

90th BBC Radio 4 Christmas Appeal chooses Donorfy for CRM and online giving tools

St Martin-in-the-Fields, the landmark church located in the heart of London’s Trafalgar Square, has announced that they have chosen Donorfy as their new CRM solution, using the cloud product to process donations during their annual Christmas Appeal, supported by BBC Radio 4.

Now in its 90th year, BBC Radio 4 listeners have supported the work of St Martin-in-the-Fields in Trafalgar Square, generously giving almost £4,500,000 in the last two years. The money helps homeless people who receive shelter, food, aid and advice at The Connection at St Martin’s and it maintains a special Vicar’s Relief Fund which makes thousands of one-off grants to vulnerable people across the UK.

Donorfy was chosen by the St Martin-in-the-Fields appeal team to handle the high volume of donations that arrive online, by phone and in the post, resulting in significant cost and time savings compared to their previous CRM solution.

Tim Bissett, director of the Christmas Appeal at St Martin-in-the-Fields, explains why they chose Donorfy: “Donorfy have helped the St Martin-in-the-Fields Charity transform its fundraising from cottage industry to exemplary organisation. Their knowledge and experience has enabled us to not just migrate to a modern donor management system, but to a cost effective, integrated system that is right for the demands of the Christmas Appeal. There is no doubt that without Donorfy we would have taken far longer to achieve this.”

CEO Robin Fisk explains how Donorfy is equipped to handle the demands of large scale events like the BBC Radio 4 Christmas Appeal: “Donorfy was built to scale according to demand, and this appeal shows how effective that is. The built-in integration with the Stripe payment gateway, coupled with the sheer power that’s available from the Microsoft Azure cloud infrastructure meant that Donorfy was able to process thousands of donations with ease as the appeal was broadcast on radio and on TV. The Gift Aid is also collected automatically, which is a huge time saver. And as the data goes directly into the CRM it means the team at St Martins are able to get timely analysis and insights into the giving as the appeal happens.”

The Christmas Appeal continues throughout December at www.smitfc.org/.

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