Shop Direct partnership to help charity use digital technology
New £400k digital charity partnership announced
Claire House Children’s Hospice – which is developing plans to convert an old monastery in West Derby, Liverpool into a new facility to support hundreds more seriously and terminally ill children in the North West – has been unveiled as Shop Direct’s new charity partner.
Shop Direct will raise £400,000 over the next 12 months through colleague activities and events, as well as providing industry-leading knowledge to help Claire House begin the development of a world class digital hospice in Liverpool. The new site will support the charity’s existing Wirral hospice, which currently helps over 200 children and their families each year.
The charity’s biggest corporate partnership to date will help Claire House put in place futureproof digital infrastructure like cabling, Wi-Fi and server technology at the new site, as well as modernise paper-based systems to enable its teams to deliver a more personalised service while caring for children in their own homes, as well as at the new site.
The team at Shop Direct will also help to fund and design an interactive multi-media suite for use by the children and families who visit the centre, and will include cutting-edge technology and innovative sensory treatments.
New innovation board
As part of the partnership, Shop Direct will form a new innovation board with Claire House, which will help define what the world class digital site will look like and deliver plans that create a lasting legacy for the North West.
David Pastor, CEO at Claire House, said: “We’re hugely excited to be partnering with Shop Direct. The funds they will raise make a massive difference to the seriously and terminally ill children we help.
“As digital innovators, the team at Shop Direct will be able to use their skills to help us design a hospice for the future that will help us reach more families who desperately need our support.”
Over 80% of Shop Direct colleagues across its sites voted for Claire House to be the firm’s new charity for 2016/17, having raised over £210,000 to support the development of a ground-breaking digital app for Alder Hey Children’s Hospital in 2015/16.