Digital fundraising kit rolled out by Get Event Fit » Charity Digital News

Digital fundraising kit rolled out by Get Event Fit

Fitness marketing company FMA has unveiled a new digital service for charities called Get Event Fit which it claims will revolutionise the way charities deliver their challenge event training guides and fundraising advice.

Fundraiser packs typically include a variety of charity branded products such as a running vest, t-shirt, balloons, stationery, posters, sponsorship forms and training guides. Charities, however, have had little choice in the past but to deliver their fundraiser training guides as a PDF, webpage or printed leaflet, but not any more.

Get Event Fit automatically delivers professional, charity branded, event training programmes daily into the palm of a fundraiser’s hand – via a smartphone, tablet or web – through the Get Event Fit app and online account.

Their 5k, 10k, half-marathon and marathon training programmes have been created in collaboration with experts in physical exercise, strength and conditioning and sports nutrition who work with elite athletes, olympians and sports professionals, so their programmes are based on proven science.


Personalised plans

Importantly, their event training programmes are personalised to a charity to include their brand logo, colours and information. Charities can also include up to two articles each week to be delivered alongside the programme to educate fundraisers about their charity, its causes and provide fundraising advice and encouragement.

Chris Mitchell, MD at FMA, said: “This is a truly exciting time for the third sector and in particular the more innovative fundraising managers and charities who are looking for ways to stand out in an increasingly crowded marketplace and encourage supporters to maximise their fundraising efforts.

“Charities now have a professional, branded, digital product they can include within their fundraiser pack and use to deliver engaging and relevant fundraising advice and charity information throughout the duration of the training schedule; up to 14 weeks, to cultivate loyal supporters.

“Additionally, commercially-minded fundraising managers will use this as an opportunity to generate new revenue for their charity by offering relevant partner brands advertorial within their event training programmes.”

Setup is included so charities needn’t worry about using the technology and the technology is affordable – for a monthly fee of only £50, a charity can deliver 50 training programmes per month.

“To prevent flooding the market, we’re limiting availability to a relatively small number of charities on a first come first serve basis,” added Mitchell. “We’re asking charities to simply register their interest on before 30 November.

“Registered charities will have their personalised training programmes available for January 2017, in time for fundraising and training for the popular events like the London Marathon.”

Visit for more information and to register your interest before the 30 November closing date.

Related reading