Coppafeel encourages young people to #GetItOffYourChest

Charity calls on celebrity patrons to raise awareness of its message

| 23rd Sep 16

Coppafeel, the breast cancer charity, has rolled out a celebrity-backed new digital campaign that aims to make improve early detection of potential problems.

The campaign combines a video with a social media push using the #GetItOffYourChest tag. Charity patrons Fearne Cotton and Greg James, alongside a number of other celebs, read through a poem describing the lesser-known signs and symptoms of breast cancer in the 60-second film, which will be shown in cinemas.

The social media campaign will include Instagram, Facebook and Twitter activity and is targeted at young men as well as women.