Fundraising initiative uses running tech to raise cash » Charity Digital News

Fundraising initiative uses running tech to raise cash

Sport Heroes has recently launched #MyMileMatters – a major UK charity fundraising initiative designed to raise money as well as build awareness of charities and charity run initiatives amongst the rapidly growing UK running community.

The campaign was kicked off this week with a group run through London’s Bankside led by Advent Running and celebrity supporter Nicola Hughes  from Made In Chelsea, accompanied by run club members, bloggers and charity representatives.

To join the campaign runners simply visit the website, register their tracking device (all the major running apps are covered) and start running. Once they have run one mile on six separate days they will enter a free draw to win £3,000 for their nominated charity and a running holiday worth £1,500. All runs must be completed by 20 October ’16.

Participating charities include MacMillan Cancer Support, World Cancer Research Fund, Spinal Research, St Mark’s Hospital Foundation, Asthma UK and Rosa UK.

Running Heroes is a leading online running community that works with brands and organisations to encourage, inspire and reward runners. Originally launched in France in 2014 where it has over 300,000 members and has raised over €300,000 for charity, Running Heroes is now in the UK, where it has a rapidly growing community of over 50,000 active UK runners.

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