British Red Cross launches digital campaign to boost first aid skills knowledge
Social media activity supported by web content, video and smartphone apps
The British Red Cross is targeting the UK’s estimated 10.5 million runners with a new digital campaign that it hopes will spread the knowledge of vital first aid skills.
The charity’s #UpYourGame campaign hopes to encourage runners, clubs and coaches to learn the essential skills needed to act in an emergency.
British Red Cross research revealed today shows that 84% of runners think sports people have a responsibility to look after each other, yet over half (58%) would not have the confidence to help their running partners in a first aid emergency.
Word of the campaign is being spread by social media and is supported by a dedicated website section, a series of educational videos and the charity’s purpose-built smartphone app, something that it’s hoped will be effective given the proliferation of smartphone-based running and fitness apps.
Joe Mulligan, head of first aid education at The British Red Cross said: “Nothing should stand in the way of someone pursuing their much-loved sporting activity. But injuries and accidents do happen from time to time.
“The benefits of first aid are well recognised and our new #UpYourGame campaign hopes to encourage an active British public to incorporate first aid learning into their sporting routine.”