Verifone tech helps Pennies raise £1m for charities » Charity Digital News

Verifone tech helps Pennies raise £1m for charities

Pennies and payments partner Verifone have announced that their partnership has helped to unlock £1m for UK charities.

Retailers using Pennies via Verifone’s devices and managed payment service include ASK Italian, Zizzi, and Evans Cycles.

Approximately 37,000 micro-donations are made each week via Verifone’s merchants, with an average donation value of 23.5p. To date, over 4,400,000 micro-donations have been made across the partnership totalling more than £1m. These funds have supported more than 20 charities so far including the likes of Great Ormond Street Hospital Children’s Charity, Cancer Research UK and Cyclists Fighting Cancer.

Alison Hutchinson CBE, CEO of Pennies said: “Verifone has helped Pennies to collect more than four million micro-donations through its retailers such as Zizzi, ASK Italian and luxury brand Gieves & Hawkes. We’re currently working with Verifone to integrate the digital charity box into the next generation of in-store payment devices. We’re thrilled with all we have achieved so far, and look forward to giving more digital small change a big purpose for millions more customers.”

Pennies is the digital equivalent of the traditional charity collection box. We enable consumers to round-up their bill at participating partners – to make their pennies count for charity.

Pennies estimates that if the UK’s card holders donated 30p once a month over £150m would be raised for charity every year.

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