Parkinson’s UK appoints first digital transformation director » Charity Digital News

Parkinson’s UK appoints first digital transformation director

Parkinson’s UK has appointed its first ever director of digital transformation and communications – one of the first roles of its kind in the third sector.

Digital strategist and third sector digital champion Julie Dodd (pictured), former creative director at the BBC, is due to take up the position in August.

Dodd will be responsible for maximising the potential of digital to transform the lives of people with or affected by Parkinson’s, enabling the charity to meet ambitious strategic goals. Her remit is also to position the charity at the vanguard of technological development to improve Parkinson’s management, enabling people affected to take more control of the condition.

Dodd will also be overseeing the charity’s broader marketing and communications activity to ensure integrated and high impact campaigns executed across a range of channels, to raise awareness, offer support and encourage fundraising and campaigning.

An experienced creative leader and digital transformation specialist, Dodd was creative director at digital agency Zone, where she delivered ground-breaking digital products and strategies for leading charities and brands such as Macmillan Cancer, The Scout Association and Coca-Cola GB. Most recently, she authored The New Reality, a major study into how non-profit organisations can approach digital transformation.

Dodd commented: “Digital is key to reaching more people affected by Parkinson’s and bringing them into ever-evolving conversations about new technical and medical advances.

“We want to use digital to empower people affected by the condition, helping them create an overall movement of greater knowledge, support and care. I’m thrilled at this appointment and can’t wait to get cracking.”

Steve Ford, CEO of Parkinson’s UK, added: “Everything we do is centred on supporting people affected by Parkinson’s, adapting and being innovative to effectively meet their needs.

“We believe creating this bold new digital transformation role in the charity – and in the sector – will help us do that even more effectively in the future, creating innovative solutions that will equip and enable people to take control. We’re looking forward to welcoming Julie into our leadership team as we embark on this next chapter, and build on strong communications activity.”

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