Applications for Big Give’s new Christmas Challenge match-funding campaign open » Charity Digital News

Applications for Big Give’s new Christmas Challenge match-funding campaign open

Big Give Christmas challenge

Applications for this year’s Big Give Christmas campaign are open until 4th July (5pm) so charities are encouraged to apply as soon as possible to ensure they don’t miss out.

The “new and improved” campaign will be launching on #GivingTuesday this year, helping charities to raise vital funds for their causes.

The Christmas Challenge is the UK’s biggest online match-funding campaign which helps UK-registered charities raise funds for their cause. The Christmas Challenge was launched in 2008 by Sir Alec Reed CBE, founder of Reed Recruitment. Since 2008, the Christmas Challenge has raised over £71 million for 2,500 charity projects.

The challenge

The Christmas Challenge offers supporters of participating charities the chance to have their donation doubled on when the campaign goes live. This year, the Christmas Challenge campaign will run for 72 hours, launching at midday on 29th November (#GivingTuesday) and closing on Friday 2nd December.

The match-funding is provided by a range of philanthropic organisations, called ‘Champions’, which in previous years have included The Reed Foundation, The Childhood Trust, Candis Magazine, The Waterloo Foundation, among many others. These Champion funds are joined with pledges from participating charities own major donors to double online donations during the Christmas Challenge.

Key changes

The Big Give has made some significant changes for this year’s Christmas Challenge, which include:

  • Match funding to be “ring-fenced” for each charity i.e. no competition.
  • The campaign will run over 72 hours with no pausing.
  • The Christmas Challenge to launch on #GivingTuesday.
  • No fees for charities taking part in the campaign.

“This years Christmas Challenge promises to be another exciting match-funding campaign” said Alex Day, director of the Big Give. “We have undertaken a significant review of the Christmas Challenge and have welcomed feedback from charities, donors and our philanthropic partners and the changes we have made reflect the conversations we have been having.”

“This past year has unfortunately seen a lot of negative press about the UK charity sector and its fundraising methods. We know from recent research (available from that match-funding is an incredible way to incentivise donations. We hope this year’s Christmas Challenge will provide a fantastic opportunity for charities to engage with their donors in an innovative way and provide a boost to their fundraising efforts.”

How to apply

Any charities seeking more information about the Christmas Challenge or to make an application, should visit

The Christmas Challenge is open to all charities who meet the eligibility criteria. We are particularly interested in receiving applications from charities whose projects are:

  • Improving the welfare of people in Wales.
  • Supporting vulnerable children living in poverty in London.
  • Working in UK communities to improve local ecology and habitats, encourage bio-diversity and benefit the wider environment.
  • Early interventions to protect vulnerable women and girls in UK.
  • Alleviating poverty and promoting progressive change across Ethiopia.
  • Promoting healthy lifestyles, well-being & family life across UK.
  • Supporting sick and disadvantaged children, young people & the elderly in the UK.

Related reading

Video imagery for storytelling
Machine image
  • Rob Marsh

    Buyer beware. There is a chance of doubling your money. There is also the chance of getting no additional funding, or very little. It’s a massive effort to join in – with multiple deadlines actions – with complicated instructions. Consider it more of a lottery – you may win upto 25% increase in the funds you secure. You may also get trustees, donors and supporters very upset by their experience using the time-pressured biggive donation pages. We had multiple supporters ringing us in tears after an hour or more trying to donate. For us it was negative ROI. Yes we fed back all the issues as they occurred. You may get high low or negative ROI as its far more competitive than you might think from the blurb.