Survey reveals latest donation trends

British men are failing to close the gender generosity gap as they continue to lag behind women in volunteering, donating and sponsoring, new research by the Charities Aid Foundation (CAF) shows – with charities urged to find new and better ways to attract donations from males.

Three in five women (60%) got involved in some form of charitable behaviour in a typical month in 2015, compared with 52% of men.

The most popular way for people in the UK to support a charity was donating money – done by two in five of us (39%) in a typical month – followed by donating goods (20%) and sponsoring someone (9%).


Overall giving down

CAF’s annual report on charitable behaviour, UK Giving, also reveals that the youngest generation are the least involved in supporting good causes with less than half of young adults doing so in a typical month (43%).

People of pensionable age were nearly twice as likely to have given money to charity, with 44% of over 65s having done so in the past month, compared with 23% of people aged 16 to 24.

This year’s report estimates that Britons donated a total of £9.6bn to charity in 2015, suggesting that overall levels of giving may have fallen in the past year.

The in-depth study also found that:

  • Typical donations: £14 is the median average charitable donation and cash is still the most common way for people to give, accounting for 55% of donations. Those most likely to donate are women, middle or upper middle class and aged over 45. Less than half of young people aged 16 – 24 donated to charity last year.
  • Charity shops: Almost half of Britons have donated goods in the past year with one in five doing so in a typical month. Women are almost twice as likely to do this as men.
  • Sponsoring: One in three of us sponsored someone for charity in 2015. Women are more likely to be sponsors but give smaller amounts (£11.38) than men (£15.13) on average. People give most to sponsored events for hospitals and hospices, which attract an average sponsorship of £34.

CAF Chief Executive John Low said: “Charities need to work harder to motivate men to back good causes and, importantly in the long-term, find new and better ways to get people involved in charitable giving at every age.”

A recent report by DONATE suggested that phone payments are a good way to attract more donations as people carry less cash.

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