Hootsuite launches social video integrations

Hootsuite has introduced video integrations with YouTube, Facebook, Twitter, and Instagram, meaning organisations can manage their videos from a single platform.

In the ever-changing digital landscape, video has shifted from a nice-to-have tool for marketers to an integral communication channel for businesses. For example, Hootsuite says:

  • In 2015, Facebook more than doubled its daily video views to eight billion
  • YouTube has more than one billion users, almost one-third of all people on the Internet
  • Tweets containing video garner more than twice as many retweets as those without video
  • The time users spend watching videos on Instagram has soared 40 per cent in the past six months


Reduced complexity

Hootsuite integrations with YouTube, Facebook, Twitter, and Instagram enable organisations to better manage their videos alongside other social media initiatives. From the Hootsuite platform, users can approve, schedule, and publish videos across social networks. The video integrations also allow users to monitor comments and collaborate securely as a team to manage multiple accounts so that they can respond faster to customers inquires.

With the YouTube integration, Hootsuite provides a more efficient way for organisations to fully manage both owned and unowned channels – from content discovery to campaign execution to insights through analytics apps in the Hootsuite App Directory. Directly from Hootsuite, users will be able to:

  • Multiply a video’s impact by sharing it across multiple social networks
  • Grow an audience by scheduling and publishing videos at the best time
  • Respond faster to fans and followers by monitoring comments, with the ability to approve, delete and mark as spam
  • Monitor competitors, industry trends and uncover compelling videos worth sharing
  • Reduce the complexity of video management by sharing access to YouTube channels across departments and teams
  • Work seamlessly in managing videos from the office or on the go with the Hootsuite iPhone, iPad and Android apps

“Our new video integrations with YouTube, Facebook, Twitter, and Instagram underscores how crucial video is to organisations as they evolve their digital transformation strategies. These integrations will better support our clients who are investing in video for broad appeal, promotion and education to really engage and grow their audience,” said Ryan Holmes, CEO of Hootsuite.

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