WWF and Apple launch Apps for Earth initiative

The World Wildlife Fund (WWF) has teamed up with Apple to launch the Apps for Earth initiative.

The project aims to spread environmental consciousness by injecting environmental themes and motifs into 27 of its most popular apps. All of the proceeds from the purchase of any of these apps, and in associated in-app purchases, will go to WWF.

The collaboration, in conjunction with 24 iOS App Store developers, is set to run until 24 April.


Collection of apps

The international Apps for Earth collection includes a number of fitness, social media, photo and general productivity apps, including an update of the WWF Together iOS application. For a limited-time an Earth feature will include 360-degree panoramic images of our planet from outer space, along with the experience of playing with ‘digital water’.

The project is timed to coincide with Earth Day, which is Friday April 22.

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