Facebook broadens charity appeal

Facebook is set to roll out a suite of new tools that aim to make the social network more appealing to charities and businesses.

The move is intended to make it easier for organisations to connect with the 900 million people who use Messenger every month, allowing these users to more easily find the charities they’re looking for.

Changes announced include better use of unique business usernames in Messenger and the introduction of links and codes that allow users to click the link, or scan the QR-style code, to open up a Messenger conversation with the organisation.


Reach out

Charities can use Messenger Links and Messenger Codes in ads, on their website or in any other marketing channel to prompt people to reach out to them directly. Facebook is also allowing charities to set a welcome note in Messenger conversations.

In a blog post Facebook said: “Messaging an organisation directly is a fast and convenient way for people to get in touch with questions about products and services, appointments, customer service questions and more. Plus, it allows businesses to build personal connections with the people who are interested in them. We’re announcing new tools and updates that make this connection even easier, by helping people find and get in touch with the businesses they care about.”

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