Anthony Nolan targets ‘real men’ with latest online campaign » Charity Digital News

Anthony Nolan targets ‘real men’ with latest online campaign

Cancer charity Anthony Nolan has released a new awareness video encouraging men to sign up to its donor register this month.

Supported by a social media campaign using the hashtag #MarchOfTheMen the charity hopes to tap into the traits of ‘modern masculinity’ in order to get more young males to think about signing up to the register. The message being used on social media and on the campaign pages of the charity’s website – www.anthonynolan.org/marchofthemen – is that ‘being a man means you could save a life’.

Men aged 16-30 are by far the most in demand as stem cell donors, and are 3.5 times more likely than average to donate once they join the register – but worryingly, they make up only 15% of the register.

 

 

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