5 reasons to use video in your marketing this year (infographic) » Charity Digital News

5 reasons to use video in your marketing this year (infographic)

Major charities have been using the power of video to convey their message for years, with sometimes controversial, and often remarkable results.

With entire films now being captured on smart phones and the cost of more sophisticated equipment coming down dramatically in recent years, hard-hitting video campaigns are no longer the preserve of the third sector elite.

This infographic from explainify highlights the top five reasons you should look into realising your own small screen dream as part of your next campaign.


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  • Very useful infographic with some interesting figures around video, I would definitely agree that video is a powerful tool in the charity sector and shorter, more to the point videos seem to be the way forward. I am however surprised to see a piece about the importance of video displayed on an infographic opposed to a video!