Fundraising campaign inspired by the Archers goes viral » Charity Digital News

Fundraising campaign inspired by the Archers goes viral

A fan of The Archers is close to raising £55,000 for a Devon-based domestic violence charity after a fundraising campaign inspired by the radio show went viral.

Paul Trueman started tweeting after being motivated by the plight of character Helen Titchener, who is currently the centre of a domestic abuse based storyline.

Deciding to take action, Trueman set up a Just Giving page in her name to raise for Refuge, the charity that works to protect women and children from domestic abuse. The campaign struck a chord with social media users, who donated generously.


Celebrity support

Celebrities such as Sir Patrick Stewart, Lauren Laverne, Carol Vorderman and Kirstie Allsop have tweeted messages of support via Twitter.

Talking to the North Devon Gazette, Trueman, head of social media at Bray Leino, said the generosity had been ‘a real eye-opener’, with people donating everything from £3 up to £1,000.

“The charity is really chuffed, they have had a huge amount of free publicity and it has been their biggest fundraiser that has been done with the public,” he told the newspaper.

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