Secret Santa is out this Christmas, in favour of a good cause » Charity Digital News

Secret Santa is out this Christmas, in favour of a good cause

We Are Social has launched #SecretSantaSacrifice, a social media campaign to help raise funds for Age UK this festive season.

According to Age UK, more than a million older people say they haven’t spoken to a friend, neighbour or family member for over a month – something that’s felt even more keenly at Christmas.


A worthy sacrifice 

#SecretSantaSacrifice aims to help change this, by encouraging people to donate the money they would have wasted on secret santa gifts to Age UK so they can reach more older people in need of companionship, advice and support.

To take part in the campaign, people can visit and select a ‘gift’ from a range of virtual tat, such as a turkey hat or silly glasses. Then after entering their chosen donation amount and completing the transaction through JustGiving, they can share their gift with the intended recipient on Twitter, Facebook or by email.

#SecretSantaSacrifice initially launched last Christmas in aid of Age UK and due to its success it is now running for a second year.


More important than socks and bubble bath

Laurie Boult, Head of Fundraising at Age UK, said “We’re delighted that We Are Social is supporting us with this super-fun and festive alternative to socks and bubble bath.

“The festive season can be particularly difficult for lonely older people. A £5 donation could help us answer a call from an older person who has nowhere to turn, which is a lot more meaningful than something bought over the counter for the same price.

“We really do appreciate the support of We Are Social and all who sacrifice their secret santa gifts for Age UK this Christmas.”

Charlie Cottrell, head of editorial at We Are Social, said: “No-one actually likes doing the office Secret Santa – it’s a mandated waste of £5 on novelty tat that goes in the bin five minutes later.

“There are much better causes we could be putting our money towards, such as supporting Age UK to make sure no one has to be alone at Christmas.”

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