#GivingTuesday enjoys stratospheric sophomore year » Charity Digital News

#GivingTuesday enjoys stratospheric sophomore year

Figures show a sharp surge in online donations on #GivingTuesday as millions backed one of the UK’s biggest ever days of grassroots giving.

Visa Europe said more than £6,250 was donated every minute on Visa cards in the UK and the number of donations was up 35 per cent on last year, when #GivingTuesday was held in the UK for the first time.


Impressive returns 



Online fundraising platform JustGiving raised £1.25m – a 46 per cent increase on last year’s figure and not-for-profit fundraising and donations platform for UK charities, Virgin Money Giving, saw a 50 per cent increase in donations compared to last year.

Blackbaud online fundraising platform everydayhero, used by thousands of charities worldwide, saw a 54.8 per cent increase in donations in the UK compared to #GivingTuesday last year.

Localgiving, a membership network and fundraising platform for UK local charities and community groups, raised £36,448.00 through it’s #GiveMe5 campaign – a 581% increase on a normal day, with a total of 3352 donations benefiting 550 groups, almost ten times more than on a normal day.

The global antidote to Black Friday and Cyber Monday is a day used by people, charities and businesses to do something for a good cause – and it was not limited to fundraising.


Over 100,000 Twitter mentions

The day dominated social media. #GivingTuesday  was mentioned over  100,000 times on Twitter in the UK according to social media data provided by Crimson Hexagon  – more than three times the number of mentions last year (29,000) –and 652,474 times globally.

Celebrities and politicians including Boris Johnson, Stephen Fry, JK Rowling, Emma Watson, Miranda Hart, Gary Lineker, Lily Allen, David Baddiel, Peter Andre, Alistair Campbell, David Miliband, Gillian Anderson and former Dr Who star David Tennant backed the day.

A host of high profile sports stars rallied around the day. England captain Wayne Rooney and Manchester City’s Raheem Stirling both released charity videos and Arsenal star Aaron Ramsey and tennis ace Heather Watson were among those who donated trainers to charity as part of the day.

More than 1,400 UK charities and businesses took part in #GivingTuesday, which is led in the UK by the Charities Aid Foundation.



Making ‘a positive difference to people’s lives’

#GivingTuesday campaign manager Kim Roberts said: “Support from people all over the UK for #GivingTuesday has been absolutely amazing. With millions donated, events held up and down the country and support for charities dominating social media, this was a massive day of grassroots giving and shows what happens when people, businesses and charities come together.

“#GivingTuesday may only be one day, but the huge response from people who gave money, their time and their voice to good causes will help charities make a positive difference to people’s lives over a much-longer period of time.

Roberts said the combination of the UK’s generous tradition and the time of year had come together to make the day such a success.

“#GivingTuesday came to the UK for the first time last year. It is fantastic to see this day of celebrating the great work of charities has been embraced with such enthusiasm by so many people. It is clear that #GivingTuesday is here to stay – we’re already looking forward to it growing even bigger next year,” she added.

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