Pret a Manger assumes PR duty for chosen charities

Perennial lunchtime favourite Pret a Manger will use its social media channels to further the cause of five charities over the festive period as part of its A Little Thank You campaign.


Supporting homeless causes throughout the UK

Pret will support five homelessness charities around the UK:  The Choir with No Name, Brighton’s The Clock Tower Sanctuary, The 999 Club in Deptford, Glasgow City Mission and Whitechapel-based Cardboard Citizens.

The company will use its social media channels and website to feature the charities’ content, including sponsored posts on Facebook, Instagram and Twitter.

Additionally, a portrait photography series on Instagram will tell the stories of people Pret helps through its charity partners and the people working in its apprenticeship scheme for the homeless and ex-offenders.

The company will also put charity logos on its packaging and in shop windows.

Pret a manger’s PR manager Alice Clark told PR Week: “Each of the charities will be gaining national awareness from the Christmas campaign. We’re working with them all to identify what they want to achieve from the additional awareness and who their key audiences are.

“We’re then helping to create individual angles to pitch to their target media. Some will involve Pret, others will just be using the campaign as a timely opportunity to pitch.”

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