Could you make your next campaign go viral? (infographic) » Charity Digital News

Could you make your next campaign go viral? (infographic)

Viral campaigns such as the Ice Bucket Challenge or No Makeup Selfie are the envy of charities everywhere for their ability to raise money and awareness globally, with very little input from their originators.

But, like a hit song, the precise formula for a viral campaign remains elusive. The myriad variables involved means there is no right answer but by tailoring your content and promoting it in the right ways, you can improve the odds of your content ‘blowing up’ as the kids like to say.


Narrow the odds

In this infographic from BuzzSumo, published on Business 2 Community, see how some simple methods can give your content a better chance of  being shared.



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