Lung cancer charity’s festive appeal gathers momentum in lead up to Christmas

As an extension of its annual Celebrate a Life at Christmas appeal, Roy Castle Lung Cancer Foundation has developed a micro-site hosting an interactive online Christmas tree, lit up with special messages left by supporters who’ve made donations.

According to the foundation, the Celebrate a Life Appeal tree – which launched last month – enables tributes to be “extra personal”, as supporters are able to choose from one to five decorations. Furthermore, each and every supporter is being offered the opportunity to take a “virtual tour of the dedications that have already been made”. 

Through the new site supporters can remember someone they miss, or give in celebration or thanks to someone as a Christmas gift.



Reaching supporters across the country


As part of the Celebrate a Life at Christmas appeal, the charity we will be holding special concerts, held on the following dates:
  • LiverpoolBluecoat School, Wavertree, Liverpool on Sunday 13th December 2pm & 4pm
  • LondonSt. Sepulchre’s Church, St. Paul’s, London on Tuesday 22nd December 7.30pm
  • GlasgowGlasgow City Chambers, George Square, G2 1DU on Saturday 12th December 1.30pm. Please arrive anytime from 1pm.
Once a supporter has made a donation via the online tree, they will receive an email inviting them to book tickets for the remembrance concerts.
The interactive tree also gives those who are unable to make the concert the opportunity to still get involved in the festive occasion.
As Emily Grint, In Memoriam Fundraiser for Roy Castle Lung Cancer Foundation, explained:

At Christmas, we always light up real trees in festive concerts in Liverpool, London and Glasgow as part of our Celebrate a Life appeal. 

“We wanted to make sure the appeal could reach our supporters all over the country and give everyone the opportunity to be involved, which is why we developed a website where people could dedicate decorations and switch on a light for someone special, regardless of where they live.”

She added that, so far, the feedback has been “really positive” and the tree looks “more and more special every day”.

All the money we raise through the appeal will help us to fund vital lung cancer research and patient support, and we’ve already seen a 36% increase in donation,” she said.


A worthy cause 

Dave Murray, the freelance web and applications developer who developed the interactive tree alongside the team at Roy Castle Lung Cancer Foundation, said: “I think it’s a great idea to offer people up and down the country the chance to remember a loved one in this way and thoroughly enjoyed working on a project for such a worthy cause.”

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