Do you know the answers to these 5 big Facebook marketing questions? (Infographic)

The power of Facebook for charities is undeniable but mastering the art of engagement through the world’s biggest social network is far from simple.

In this infographic from self-proclaimed ‘social media scientist’ Dan Zarrella, he answers five big questions on Facebook marketing that will be a big help for any charities forming a strategy for maximum engagement.

Addressing issues such as the best time of day to post, the most popular types of content and ‘the most shareable words’ Dan’s infographic is a great introduction to the finer points of Facebook.


Facebook infographic

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Digital Marketing
  • Aaron Bridgeforth

    This article should discuss this subject from an angle of testing and optimisation. The answers to these questions shouldn’t be treated at as matter of fact. The answers to these questions don’t stay still.

    All brands have different audiences with different social habits – this would be a far more useful article if you showed charity marketers how to find the answers to these question for their own audiences.

    The image I’ve included is a grab from Facebook Insights which shows when most people of that page’s audience is online. It suggests to FB page owner 9pm is the optimum time.

    • Oli Lewington

      Completely agree (see below!) – the most important thing is to look at your own page(s) and analytics and understand when your audience is most active. Basing decisions on these kind of generic stats is all but useless.

      • Aaron Bridgeforth

        I find it abit irresponsible on Charity Digital News’ part, particularly as it is obviously for the sake of getting some content up.

        • Oli Lewington

          I think “irresponsible” might be a bit harsh, but I do think there’s a need to recognise that this isn’t, perhaps, the solid answer to many questions it purports to be.

  • Oli Lewington

    There may be some robust data behind this, but I can’t see how some of these conclusions have been drawn. Using the word “Facebook” doesn’t necessarily mean your post will get shared more, but presumably posts ABOUT Facebook are more likely to be shared. This seems like a classic case of confusing correlation with causation and is therefore somewhat flawed as a piece of “science”.