Digital campaign #CarryMeHomeKate raises £20,000 for caring charity

With the Rugby World Cup entering the semi-final stage, one charity campaign group has raised £20,000 for Kate’s Home Nursing using an oversized rugby ball and the powers of Facebook.


Raising cash and awareness online

Kate’s Home Nursing is based in Stow, Gloucestershire and cares for terminally-ill patients in their own homes. According to the charity’s CEO Karen Pengilley, they need to raise £280,000 a year to care for just 80 people within that radius.

Stow Rugby Club took it upon themsleves to raise money for the charity and set up the #CarryMeHomeKate campaign.

The campaign started during the run up to the Rugby World Cup, which is taking place around the UK from September 18 to October 31.

Based primarily on Facebook, the club recorded a total of 68 videos for the campaign in which an oversized rugby ball was passed 5,029 times over the course of four months.

The giant rugby ball went on a number of adventures, including being catapulted over a row of coaches, as well as skydiving from 12,000ft. The videos gained a total of 40,000 views.

Bringing the community together

Support for the campaign grew quickly, with #CMHK gaining major sponsors who enabled the rugby club to sell #CarryMeHomeKate fleeces and wristbands. The ball was even signed by celebrities and sporting legends, including Sir Geoff Hurst, Griff Rhys Jones, Carl Hester, Jonjo O’Neill and Gloucester Rugby players.

The campaign also held a black tie dinner reception which raised nearly £4,000 for the campaign. The money gained so far will fund over 1,000 hours of care to terminally-ill patients.

Sean Clarke, committee chairman of #CMHK, is delighted with how the public responded to the campaign, stating that demand to pass the ball was incredibly high.

‘‘Our driving force was to involve as many people in passing the ball and the donations followed on from that. We weren’t in people’s faces asking for money, it all just came from people taking part,’’ explained Clarke.

‘‘We took the ball to lots of events and then so many people were coming to us – such as primary schools, choirs, ballet classes and residential homes – saying they wanted to pass it. We ran out of time.’’

‘‘One of the most heart-warming things is that, indirectly, it’s bought so many different parts of the community together in one cause,’’ continued Clarke.

Related reading