Diabetes UK releases #DressDiabolical YouTube video ahead of Halloween » Charity Digital News

Diabetes UK releases #DressDiabolical YouTube video ahead of Halloween

Diabetes UK has launched a campaign video on YouTube, encouraging its supporters to take part in its Halloween event #DressDiabolical.


#DressDiabolical explained

Halloween falls on a Saturday this year, however Dress Diabolical is taking place on Friday 30th October so that people can “embrace the fun and dress up at work”.

Specifically aimed at offices, colleges and schools, the charity is daring its supporters to wear their most terrifying outfits on the day to help raise money.

The video, which is part of a series, is filmed in Diabetes UK’s headquarters in Camden, London, and has been created to show what happens when Halloween spirits take over the workplace.

It features a spooky clown, played by the charity’s chief executive Chris Askew, as well as a pirate and Frankenstein’s monster – all carrying out their daily routine around the office.

The video’s message is: “Work can be scary… diabetes doesn’t have to be.”

As well as promoting sign-ups for the event itself, the video includes the option of texting to donate £5, by texting DUK to 70123.


How to get involved 

Diabetes UK is asking the public to “help make diabetes less scary this Halloween” by singing up for the event, sharing the video on social media and getting sponsored to take part.

On social media, the charity is asking the public to share their  ideas and offer updates on how their fundraising is going using the hashtag #DressDiabolical.

Furthermore, those taking part in the event can be in with the chance of winning an iPad Air 2 by  by sharing their best pictures using the hashtag.


Tim Burton response

#DressDiabolical is being supported by film director Tim Burton, who has created a number of Halloween classics such as Edward Scissorhands, The Nightmare before Christmas and Beetlejuice.

He said: “The strange picture of ghosts, goblins, pirates and vampires walking the streets of the UK appeals to me on many levels. That it’s to raise money for a good cause is even better. I hope everyone gets creative, and that Dress Diabolical is a big success, raising plenty of money for Diabetes UK.”




‘An excuse to get dressed up’

Svetlana Kirov, director of fundraising at Diabetes UK, said: “These videos were great fun to make and were the perfect practice run for getting dressed up this Halloween. With the increasing popularity of Halloween, we think this is an event that people will enjoy getting involved in because it will give all of us an excuse to get dressed up.

The money raised will help us to continue our work for the 3.9 million people currently living with diabetes as we continue our work to prevent and, one day, cure the condition.


The charity is asking people to check what fabrics have been used in their costumes as synthetic fabrics can be flammable.

For more information about the event and how can you get involved,  visit dressdiabolical.diabetes.org.uk


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