Our 5 favourite photo-sharing campaigns » Charity Digital News

Our 5 favourite photo-sharing campaigns

This week, we’ve spotted two new photo-sharing campaigns from the charity sector: the Malala Fund’s “Stand #withMalala” and World Arthritis Day’s “#WADHigh5”.

Here we’ve explored both of these new social media initiatives in greater depth, as well as taken a quick look at some of our other favourite photo-sharing campaigns to have gone viral.


Stand #withMalala

The youngest-ever Nobel Prize laureate, Malala Yousafzai is an activist for female education from Pakistan.

Her father, Ziauddin Yousafzai named her after Malalai, “a Pashtun heroine”.He was known as a supporter for education in the country and, according to the Malala Fund website, “became an outspoken opponent of Taliban efforts to restrict education and stop girls from going to school”.

In 2009, “as the Taliban’s military hold on Swat intensified”, Malala started blogging for BBC Urdu service using a pseudonym. She wrote about her fears that her school would be attacked.

Two years later, she received Pakistan’s first National Youth Peace Prize. She was also nominated by Archbishop Desmond Tutu for the International Children’s Peace Prize.

In 2012, following death threats, she was shot in the head whilst travelling home from school with her friends.

The Malala Fund has created a campaign enabling supporters to share a photo of themselves with the caption “I am [insert name] I stand #withMalala”.

Stand #withMalala has been described as a 12 month social action and advocacy campaign accompanying the release of the new documentary film ‘He named me Malala’.

The Malala Fund website states:

Through audience engagement with global and in-country calls to action, the campaign aims to raise mass awareness, funding, and policy change by activating millions of people worldwide as newfound champions for girls’ education globally.

Today, over 60 million girls are out of school globally. It is time to take action!

Stand up. Stand Now. Stand #withMalala.”

The Malala Fund aims to “enable girls to complete 12 years of safe, quality education so that they can achieve their potential and be positive change-makers in their families and communities.”

How does it work?

To get involved, supporters can visit the campaign website, enter their name following the ‘I am’ section, upload a photo and click share. There is also a ‘We are’ option for organisations wishing to take part.


World Arthritis Day – #WADHigh5

“High 5 for World Arthritis Day 2015” is a social media campaign for this year’s World Arthritis Day (WAD).  It shows support and encouragement to the entire rheumatic and musculoskeletal diseases (RMD) community.

According to the WAD website, the campaign aims to “take social media by storm by owning High 5s across Twitter and Instagram with the hashtag #WADHigh5.

To take part, all you have to do is share your high-five image with the hashtag #WADHigh5.

World Arthritis Day was created in 1996 by Arthritis and Rheumatism International (ARI).  It has been described as a “global initiative bringing people together to raise awareness of issues affecting people with rheumatic and musculoskeletal diseases”.

Every year, it is celebrated on 12th October and is supported by a year-round global campaign.

WAD and its campaign website are managed and supported by the European League Against Rheumatism (EULAR).


Previous campaigns 



The Gynaecological Cancer Fund launched this photo-sharing campaign in association with Topshop.

It was designed to encourage women to talk more openly about their bodies and gynaecological concerns, with the tagline: “We call ours lady garden. What do you call yours?”

Supporters were encouraged to get involved by uploading a selfie wearing a Lady Garden sweater, with the hashtag #LadyGardenCampaign.

Numerous celebrities took part in the campaign, including singer Ellie Goulding,  actress Elizabeth Hurley and model Amber Le Bon.


Anxiety UK’s recent social media campaign #HighFiveForAnxiety attracted hundreds of participants.

Similar to the aforementioned World Arthritis Day, the campaign involved tweeting a photograph of yourself doing a high-five.

The initiative set out to raise awareness of anxiety and show support for those who suffer from it.

The campaign really took off when 25-year-old fashion and beauty vlogger Zoella tweeted the below picture of herself.



Last year, Cancer Research UK’s #nomakeupselfie campaign made the news when it managed to raise £8m for the charity in just six days.

The campaign saw women posting pictures of themselves make-up free on social media sites such as Facebook and Twitter, before nominating their friends to do the same.

Click here to hear key social media tips from experts including CRUK’s  senior social media manager, Charlotte Beaty-Pownall.


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