Charity app uses the power of the selfie for launch » Charity Digital News

Charity app uses the power of the selfie for launch

A new app called ChangUr used the impact of selfie culture and the popularity of social media personalities for its launch at the Forbes Under 30 Summit in Philadelphia on Tuesday.

CEO and Co-Founder Jerry Deifer decided upon selfies as the app’s launch vehicle after the success of pictures such as Ellen Degeneres’ snap at the Oscars last year, which was shared an eye-watering 3,338,786 times on Twitter.

Joined on stage by Twan Kuyper, Jake Paul and Amanda Cerny, who have millions of social media followers between them, Deifer took a selfie in front of the assembled crowd to spread the word.


Little donations make a big difference

ChangeUr allows users to donate ‘digital spare change’ to the charity of their choice by connecting the app to a debit or credit card and picking three charities to donate to.

Once the setup is complete, any purchases the user makes on their phone will be rounded up to the nearest dollar and the spare change donated to one of the three charities at the end of the month.

The app aims to digitally recreate the function of charity boxes at cash registers in shops, making it easy for people to donate and in a way that is unlikely to have a noticeable impact on their wallet.

“The issues we face are complex and we need to get more creative about how we tackle them. ChangUr provides an entirely new way to combat global issues such as poverty, education, and health by empowering millions of people to take small actions that collectively have a tremendous impact,” said Deifer.


In homage to the power of the selfie, here are Charity Digital News’ five favourite selfies of all time:


Barack and the boys

This selfie of President Barack Obama between super scientists Bill Nye and Neil deGrasse Tyson has more grey matter on show than the average Instagram offering.



Out of this world

This fairly spectacular effort was taken by a NASA astronaught Mike Hopkins enjoying a space walk on Christmas Eve 2013.



Monkeying around

It’s a selfie… with a monkey! Enough said.

monkey selfie


Papal Polaroid

Perhaps there’s a more famous person you could grab a selfie with, but we can’t think of one.




Beyonce bomb

This fan got a little more than she bargained for when taking a snap at a Beyonce concert.

Selfie Beyonce


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