5 charities bossing Instagram » Charity Digital News

5 charities bossing Instagram

October marks Instagram’s fifth birthday and, with a community of over 400 million, it certainly has a lot to celebrate.

The social media channel has become a fantastic opportunity for charities and non-profit organisations to: tell stories, raise awareness for a cause and engage with its supporters.

Listed below are five charities currently making the most of the photo-sharing service. What do they all have in common?

  • Quality content: They have a wide range of compelling images and videos that each tell a different story
  • Interactive: They know how to work together with their audience and get them involved
  • Consistency: Most of these accounts post on a regular basis


National Trust


The National Trust is a UK conservation charity that aims to protect “historic places and green spaces” in order to open them up “for ever, for everyone”.

Being a charity that concentrates on the preservation of beautiful locations and natural spots, it is no surprise that it is home to a fantastic Instagram account.

With almost 40,000 followers, it posts stunning shots of nature and historic properties daily.

The charity has become famous for its interactive social media campaigns, such as the #NTchallenge.






Unicef was established in December 1946 by the United Nations to “meet the emergency needs of children in post-war Europe and China”.

Today it “promotes the rights and wellbeing” of every child in 190 countries and territories,  concentrating on helping those in greatest need.

Striking images are posted onto the Unicef Instagram account on a daily basis, and it currently has over 633,000 followers.

To make the content more personal, each published image is accompanied by an informative caption.







An international non-profit organisation, WaterAid was set up in 1981. Its mission is to “bring safe water and sanitation to everyone everywhere by 2030”.

The charity’s Instagram account hosts an eclectic range of images and videos.  So far, it has posted almost 1,000 images and has a following of over 30,000.

Similar to charities such as Unicef, each image posted onto this account is accompanied by an informative yet concise description.






Amnesty UK


This is the Instagram account for Amnesty International in the UK, an organisation that stands up for human rights globally, “wherever justice, freedom, fairness and truth are denied”.

The account stands out for its a spur-of-the-moment, documentary-like style, with some of the images taken during demonstrations.






WWF International strives to build a future “in which humans and nature thrive”.

With 175,000 followers, WWF regularly invites the Instagram community to get involved with what it’s doing by using hashtags such as #picoftheweek.

It hosts a range of fun social media challenges, such as the current photo contest #carefortheocean.

The WWF account is full of inspiring, evocative images that have been snapped around the world.

Two weeks ago, a member of staff from the WWF office in Vietnam started posting onto the account using the hashtag #wwfmycity to offer snapshots of what the charity is doing in Vietnam.


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