Construction Youth Trust tackles gender divide with #NotJustForBoys campaign
The new campaign challenges the misconception that construction careers are only for men.
Construction Youth Trust has launched a new campaign, #NotJustForBoys, that challenges the misconception that construction careers are only for men.
The trust wants the campaign to get young people talking about which careers are right for them personally, and inspire more young women to start considering the career options available within this industry.
— Construction Youth (@ConstructionYT) October 1, 2015
Only 11% of construction workers were female in 2014
This is not the first time that Construction Youth Trust has been involved in encouraging more women into construction.
Last year, it released ‘Building the Future: Celebrating Women in Construction’ – a report that was in partnership with the Smith institute and supported by CITB and Wates Giving.
It revealed that just 11 per cent of construction workers are female and only one per cent of those on-site.
This campaign hopes to play a huge part in the fight to get more young women into the industry.
Start a dialogue
Christie Townley, Construction Youth Trust executive director, spoke about the way in which the campaign aims to open up a conversation about careers in constructions.
“We want to get everyone talking about careers in construction,” she said. “The industry has a great opportunity to inspire and recruit the next generation of tradesmen, tradeswomen and professionals and we need to show them that women can succeed in the industry.”
Townley, who is a trained civil engineer and has practised in the industry for a number of years, added:
“We are asking everyone to share their stories and join in the conversation at #notjustforboys.
“We hope that this will bring about a sea of change in thinking, and in practice, and inspire more organisations to join our mission to inspire, train and support the next generation of young women into the industry.”
The trust has collaborated with CITB and their Go Construct campaign to guarantee young people have resources they need to get their career started.