Insights
Market research is vital for any charity looking to achieve maximum reach with its campaigns, as it gives invaluable insight into the groups listening and the ones that require extra work
Market research is vital for any charity looking to achieve maximum reach with its campaigns, as it gives invaluable insight into the groups listening and the ones that require extra work to become engaged.
This infographic visualises information discovered by the Charities Aid Foundation in a report looking at the giving habits of British citizens. It shows some fascinating differences in giving activity between sexes and ages, as well as the average value of donations given by people in the UK.
Dr John Low, chief executive of the Charities Aid Foundation, commented on the report, saying: “Whilst the economy has been lashed by storms sweeping from around the world, the uncertainty of rock bottom interest rates and pressure on household incomes, giving to charity is something to which the British public remains steadfastly committed.
“While many charities face financial pressure and an uncertain future, one of the few things on which we can rely is that British people will turn to help the causes close to their hearts – a fact that has been established time and again by the long-running UK Giving project.”
Join us on the 11th of April for our webinar with Dell we will explore how AI is already impacting people and communities, the meanings of AI safety and AI literacy, and how charitable organisations can take action on digital and AI inclusion.