Amnesty International’s Prison banner ad never got the attention it deserved » Charity Digital News

Amnesty International’s Prison banner ad never got the attention it deserved

This may be the most intelligent and effective way to utilise banner ads for charity we’ve ever seen.

Thanks to brandflakesforbreakfast and AdWeek who recently pulled up the campaign from last year and gave it the credit it deserved, we’ve been left seriously inspired by the innovative advertising techniques created by agency The Digitals.

Amnesty International aimed to make visitors to the site understand how it feels to have your freedom limited to the point where expressing your political thoughts can lead to your imprisonment. How did they convey the message with a banner ad? They imprisoned the cursor!

The banner asked users if they wanted to dissolve their government and froze the user’s cursor as they went to click an answer. The cursor was then released and users were asked to sign the petition to support their cause.

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