Ronald McDonald House Charities introduces imaginative digital campaign » Charity Digital News

Ronald McDonald House Charities introduces imaginative digital campaign

The night light - star of the Ronald McDonald House Charities campaign. Credit Anarchy Ltd Modelmakers

On Monday 31st August Ronald McDonald House Charities, an independent charity providing free accommodation to families that have children being treated in hospitals in the UK, launched a new interactive digital campaign.

The main focus of the three month campaign will be a specially-created dog night light, which “represents the comfort that Ronald McDonald provides” by making sure seriously ill children in hospital have their families near them.

The campaign will start by asking supporters to propose a name for the night light, as well as think of content for ten storybooks – putting forward character names and providing artwork and family photographs for their design – which will be free to download in October.

Later in the campaign, the night light will be joined by famous children’s TV characters from the 1980s for the launch of an exciting interactive e-book.

The campaign will conclude with a short film, “featuring the character as a night light for a seriously ill child in hospital”.

Lauren Gotlieb, Marketing and Communications Manager for Ronald McDonald House Charities, said:

We’re really excited about the launch of this campaign. The idea is to get everyone involved in shaping the stories – both our loyal donors and new supporters alike. We will then be giving something back by allowing download of the stories for free.

“There will be opportunities to donate throughout the campaign, which will help the Charity to keep families together, close to their children in hospital; so all children can experience the comfort of a bedtime story.”

Readers can now get involved in the campaign by putting forward a name for the night light character by clicking here or on Instagram or Twitter using @RMHCUK #nightlight. Making a submission through the website will enter participants into a prize draw to win a 16GB iPad Air.

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