Facebook introduces ‘Donate’ button » Charity Digital News

Facebook introduces ‘Donate’ button

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Facebook is rolling out a new tool which allows users to make donations to charity with the simple click of a button. The ‘Donate’ button, introduced in 2013 to a select number of charities, can now be used for all non-profits on Facebook pages and link ads.

In a Facebook post, the social network announced: “Now, it’s easier than ever for nonprofits to connect with people who care about their causes and encourage them to contribute through the website of their choice.”

Like the ‘Shop Now’ and ‘Book Now’ buttons introduced last year, ‘Donate’ takes users to sites outside of Facebook, which departs from the previous ‘Donate button’ – which asked for donations in-app.

Every day, people use Facebook to raise awareness and support for causes they care about and to motivate others to do the same,” said a Facebook spokesperson. “We’re inspired by how much good comes from these connections, so we’ve added a ‘Donate Now’ call-to-action on Pages and link ads to make those connections easier than ever.”

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  • Laura O’Sullivan

    This sounds great anyone got any advice on how we add this feature to our page?

    • Anna Rogers

      It’s the call to action button that you need to change(to the left of the Like box in the cover photo area). Click on it and choose edit call to action. Donate now is one of the options. I added a link straight to PayPal on mine. Whilst I come up with a landing page !

      • Laura O’Sullivan

        Brill thanks Anna!

  • Alyson Koe

    Hi, Donate Now is not showing as a option when I try to edit the call to action button. Does anyone know why this could be? It’s a shame because I sent feedback to Facebook asking for a Donate option when they launched the call to action button.