78% of public believe charities are becoming increasingly intrusive

According to a survey conducted by ethical agency Storm, 78% of respondents think charities have become more intrusive in the way they ask for donations in the last five years – and some believe the solution may be to go digital.

| 14th Aug 15

According to a survey conducted by ethical agency Storm, 78 per cent of respondents think charities have become more intrusive in the way they ask for donations in the last five years – and some believe the solution may be to go digital.

Although 74 per cent of  respondents agreed that charities, overall, do a “great job of raising awareness of important causes and supporting those in need”, respondents also said that aggressive charity fundraising tactics make consumers less likely to donate.

Kevin Taylor, chief executive of Storm suggested digital fundraising as an alternative.  “The UK is one of the world’s most generous nations but increasingly aggressive tactics are threatening to create a “donation deficit” where the amount we donate to charity actually decreases.

“Consumers are saying they want easy, non-intrusive ways to incorporate charitable giving into their everyday lives and digital fundraising is a way to do this. If they don’t want to alienate their loyal supporters, charities need to embrace more innovative and less invasive ways to raise money.”