78% of public believe charities are becoming increasingly intrusive » Charity Digital News

78% of public believe charities are becoming increasingly intrusive

According to a survey conducted by ethical agency Storm, 78 per cent of respondents think charities have become more intrusive in the way they ask for donations in the last five years – and some believe the solution may be to go digital.

Although 74 per cent of  respondents agreed that charities, overall, do a “great job of raising awareness of important causes and supporting those in need”, respondents also said that aggressive charity fundraising tactics make consumers less likely to donate.

Kevin Taylor, chief executive of Storm suggested digital fundraising as an alternative.  “The UK is one of the world’s most generous nations but increasingly aggressive tactics are threatening to create a “donation deficit” where the amount we donate to charity actually decreases.

“Consumers are saying they want easy, non-intrusive ways to incorporate charitable giving into their everyday lives and digital fundraising is a way to do this. If they don’t want to alienate their loyal supporters, charities need to embrace more innovative and less invasive ways to raise money.”

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  • George Bradley

    “more innovative and less invasive ways to raise money” – sounds good; suggestions on a postcard please?

  • Guy Smith

    What a carefully worded survey – clearly designed to make the very worst of fundraising activity that isn’t conducted via platforms that are ‘soft ask’ – when we know that to be the most effective.

    It would be great to say this were an objective survey, were it not for the fact that Storm (surprise surprise) is currently pushing it’s own soft ask donation platform.

    In my opinion, this is a disgustingly cynical piece of PR that harms the very industry that Storm are supposedly trying to help.