Instagram offers snapshot of advertising potential » Charity Digital News

Instagram offers snapshot of advertising potential

Instagram has launched its new advertising application program interface (API), creating new opportunities for charities looking to reach new supporters via the platform.

The API will allowthird parties to directly connect to the Instagram platform and trade advertising programmatically”.

According to Business Insider, by opening up an API to partners, “marketers can now — for the first time — start buying Instagram ads and planning their Instagram marketing in a more automated fashion, alongside their other digital ad buys on Facebook or Twitter”.

This new platform differs noticeably from its previous system, which required advertisers to purchase adverts directly through an Instagram sales representative.

According to the Guardian, the social networking service could become an “advertising powerhouse”, particularly with those “looking for new channels to target difficult-to-engage millennials”.


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