Oxfam’s Big Lip Sync project gathers momentum » Charity Digital News

Oxfam’s Big Lip Sync project gathers momentum

Oxfam’s The Big Lip Sync campaign was launched at Glastonbury this year and aims to combat poverty, with the tagline “let’s get the issue on everyone’s lips”.

The campaign encourages people across the UK to become part of a lip sync video calling for an end to extreme poverty, which will be released at the end of the festival season.

There will be an Oxfam tent at the upcoming Reading, Leeds and Bestival festivals this summer, where you can get invovled with the campign.

Combining mobile engagement and SMS update with social and video content, the campaign builds on the success of last year’s Make a Song and Dance About poverty (#oxfamsong).

Oxfam is encouraging everyone to take part in this innovative campaign, but has reminded people to use a suitable, safe lip paint.

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