New direction for Macmillan coffee morning fundraiser » Charity Digital News

New direction for Macmillan coffee morning fundraiser

Macmillan has rebranded its coffee morning fundraiser in an attempt to stand out from the surge of similar charity events popping up.

With the help of CRM agency Kitcatt Nohr, the charity has revised its creative strategy in a bid to cater for a new generation of fundraisers, as well as existing campaigners.

According to Kitcatt Nohr, research suggests that the event needed to be “as much about kinship as cake”, leading to the new title “Cake tastes better together”.

The Coffee Morning Kit has reportedly been revamped to suit events hosted by community centres, workplaces, homes, schools and more. The campaign is set to be supported by social media content, as well as radio and print ads.

Claire Driscoll, national events marketing manager at Macmillan, said: “The new campaign by Kitcatt Nohr appeals to both previous hosts and new recruits. This, along with an increasingly targeted approach to media, makes us confident that this year’s Coffee Morning will be the most successful yet.”

You can sign up for your free Coffee Morning Kit here.

Related reading