The Parent House unveils new brand strategy and website » Charity Digital News

The Parent House unveils new brand strategy and website

The Parent House, a charity based in Islington that offers support to local parents to alleviate poverty, has launched a new brand strategy, identity and website as it seeks to expand its appeal to families.

The charity has partnered with WPP’s Brand Union so that its brand identity aligns with the needs of local parents in the Islington area, which has been identified as the second most deprived area of the capital.

The new brand includes a redesigned website to increase interaction with local parents and make it easier for those in need of support to find it.

The new page is also set to boost the charity’s potential to network with other local groups and individuals.

In addition it is expected to increase the organisation’s fundraising initiatives and the financial support available.

Gina Camputaro, director of The Parent House said: “The new visual identity has given us much more confidence in the way we speak about ourselves to new parents and funders alike, and all of this is backed up by beautiful new communications materials and a website that is really parent-friendly and makes accessing our services so much easier.”

The Parent House offers one-to-one support, courses and mentoring for parents in the belief that higher achievement and ambitions of parents positively impacts upon their children and thus helps combat systemic poverty.

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