19th Feb 18 Chloe Green
What’s Data Got To Do With It? JustGiving launches data guide
Mike Bugembe, from JustGiving, said: “Charities need to harness the power of big data to create hyper-personal experiences that build longer-lasting relationships with their supporters.”
JustGiving has published a free guide for charities to best use data in their fundraising strategies.
As part of compiling the ‘What’s Data Got To Do With It?’ guide, 100 charities were surveyed to establish how charities currently see and treat data.
The survey, which was conducted with Social Misfits Media, found that 82% “don’t have time” to analyse data properly, 57% of respondents said that data compilation was a struggle and overall less than a quarter of charities are currently collecting, analysing and utilising data in their planning and decision making.
The guide offers four key steps for best use of data from collecting and analysing to implementing and internalising.
Mike Bugembe, chief analytics officer for JustGiving, said: “In an increasingly noisy digital universe charities need to harness the power of big data to create hyper-personal experiences that build longer-lasting relationships with their supporters.
“Combining this approach with a deep understanding of their supporters’ networks will ensure they’re reaching the right people in the right way and at the right time – providing value for both the charity and for their supporters.”
Carlos Miranda, founder of Social Misfits Media, said: “With 24 per cent of charities admitting to not using data to inform their fundraising decisions we wanted to create a resource to help charities of all shapes and sizes kick-start their journey to better data collection, analysis and implementation.”